Niel Robertson of Trada on TWiST
This Week in Startups episode #47 featured Niel Robertson, who is the Founder and CEO of Boulder based Trada. Props to @Jason and the crew for a nice website redesign.
Trada, which launched a couple of weeks ago, has developed the 1st PPC (Pay Per Click) marketplace for agencies, advertisers and PPC experts. According to the Trada website advertisers create a new paid search campaign, PPC Experts within the Trada marketplace join the campaign, ads begin running on the Google, Yahoo and Bing ad netwroks, click and conversions are generated, and PPC Experts earn money.
Trada recently received $2.2M in Series A funding.
During the interview the conversation turns to the Boulder / Denver tech scene at roughly the 53:00 mark. There is specific dialog about the benefits of being in a 2nd tier startup city. You can advance the playhead on the video player above to skip to that point or any point in the video.
