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Niel Robertson, currently building Trada into his next successful empire, recently showed up on Mixergy with Andrew Warner.  They talk about his past and the success Niel had as a co-founder with Service Metrics.  Service Metrics took on the task of measuring how quickly web sites load in different parts of the world.  The company was eventually sold for $280 million.  Andrew and Niel also talk about Trada in this interview.  Make sure to check out  the variety of interviews that Mixergy.com provides - it is well worth the time.

This Week in Startups episode #47 featured Niel Robertson, who is the Founder and CEO of Boulder based Trada.  Props to @Jason and the crew for a nice website redesign.

Trada, which launched a couple of weeks ago, has developed the 1st PPC (Pay Per Click) marketplace for agencies, advertisers and PPC experts.  According to the Trada website advertisers create a new paid search campaign, PPC Experts within the Trada marketplace join the campaign, ads begin running on the Google, Yahoo and Bing ad netwroks, click and conversions are generated, and PPC Experts earn money.

Trada recently received $2.2M in Series A funding.

During the interview the conversation turns to the Boulder / Denver tech scene at roughly the 53:00 mark.  There is specific dialog about the benefits of being in a 2nd tier startup city.  You can advance the playhead on the video player above to skip to that point or any point in the video.